Nirmal Rewaria is the founder of a !ntech startup that addresses a niggling gap in the !nancial services domain. The Beyond Life service ensures that the investments of the deceased rightfully pass on the dependents. Mr. Rewaria comes from a rich !nancial background, with stints in Enam Securities, Edelweiss, UTI Securities and Way2Wealth. An Electronics and Communications Engineer with a Management Post graduation in Finance, Mr Rewaria talks in detail about his unique product, and the !nancial sector in general.

Please share your journey with us in the financial services industry

I have been serving the financial services industry for 23 years now. For an engineer, the financial industry becomes a career option truly when he studies his masters in Finance. After completing my MBA, I started my career with Lloyds Finance. Before starting a venture of my own, my last assignment was with Edelweiss Financial Services Ltd where I worked for 9 years as an SVP and headed two businesses. In between, I had worked with ENAM, UTI Securities and Way2Wealth.

Throughout my career, I got exposure to the distribution of financial products and I found immense pleasure in dealing with individual investors as well as Independents Financial Advisors (IFAs). The journey till now is quite encouraging and exciting and with Godʼs grace, it should continue in the same fashion.

The highly scalable and automated processes of Edge CRM speeds up the market readiness of new products. Itʼs simplified on-boarding process halves the time between KYC applications and fund investment. Edge CRM has the complete suite of features the financial sector needs right now.

What have been the three game-changing ideas in this sector?

The investor is the King:The internet has opened up knowledge gaining opportunities for investors which have made them the King of the industry. Earlier we have seen investors relying blindly on advisors and, sometimes, even losing their hard-earned money in the process. Not all advisors are the same and the hard work of 99% of them is undone by a handful of bad advice. On the other side, regulations have also played a critical role. Day by day the investor protection regulations have boosted investorʼs confidence and the lowering distribution income is directly benefiting investors in terms of boosting their returns.

Digitization: Since the early 2000s, a lot of organizations started to invest in digitizing their front end as well as back end as they realized that this is a must for future survival. This has indeed come true. We have seen lots of big brands who did not change their business from offline to online only to stagnate in the market, as new-age organizations have emerged as giants thanks to digitization. Could we imagine two decades ago about banking, broking, insurance, and MF and FD investments at the click of a button? In the same way, what we canʼt be imagining right now will get launched soon. Such is the power of digitization.

Product Innovation: The industry has kept pace with customer expectation, modernization of society and cross border communications. Across the sectors, there have been product innovations that have helped the industry grow as well.

Tell us about your offering

After two decades of serving millions of investors, I found a gap in Industry and that motivated me to leave the job and start my venture.

Problem statement: The earning member of the family fights on so that he can give a good future to loved ones. He builds a lot of assets to secure the familyʼs future. Whatever he or she does, the family remains the focal point. But the irony is that in many families the dependents are not aware of what has been built for them. And this is the basic problem. In case the earning member is no more, then the family faces issues in knowing about the investments left behind, the insurance policies and how to raise claims. Because of this Rs 32,000 crores are lying in suspense accounts in India. On the other side, during life, many earning members are completely disorganized with all their investment documents scattered across physical as well as digital formats.

Our Solution: - Our brand name is “My Wealth Protector”. - “My Wealth Protector” is a digital platform that is available on a subscription. - “My Wealth Protector” helps the users in getting organized and digitized all-important and investment documents in one place in well-defined folders. Now the user can access anytime anywhere which boosts his/her confidence with the fact that everything is under control. - The best part is that there is a service attached to it that ensures that after the death of the user, it handholds the family in raising claims of investments and insurance policies left behind by the deceased earning member.

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