The millennial generation is the newest addition to the countryʼs workforce. They comprise more than one-third of the countryʼs population but form around 46% of the working population. The influence of the millennial in the countryʼs economy is undeniable and this influence is also prominent in the equity market.
A millennial is considered to be a smart and yet a fearless investor. Normally, an underperforming equity market sees a fall in the customer acquisition statistics among share broking firms. Surprisingly, during the 2020 equity slump, customer acquisition increased despite a 40% fall in stocks. This is largely attributed to the swashbuckling millennial who threw caution to the wind and took to stock trading. A millennial looking to invest in the equity has to be familiar with the nuances of the market and be able to make informed choices and decisions while trading.